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Tar Media Productions


Tar Media Productions was founded by the Caribbean-by-way-of-New-York Adrian Brathwaite. Brathwaite, aka Tarbaby, started it out of his boredom and dissatisfaction with his career as a successful stockbroker. "I worked on Bay St. [Toronto's equivalent of Wall St.] selling stocks. My first love was music, and I was totally disgusted the whole time I was doing it. I just wanted to create a vehicle for Canadian artists." Along for the ride on this groove machine are fellow monosyllabic headnoddas PRiNE and Plane, among others.