Caipirinha (pronounced ky-pee-REEN-ya) is an extraordinarily potent Brazilian cocktail which consists of a lime, a lot of sugar, crushed ice, and several ounces of chacha?ca, a Brazilian sugarcane brandy. Oh, and it's also an independent multimedia super-organization that facilitates innovation in music, film, architecture, fashion, and technology. The record label branch of Caipirinha focuses on exploring the symbiosis between electronic music and other art forms. Caipirinha releases full albums, concept compilations, movie soundtracks, and weirdo musical experiments. The ultimate aim? To reinvent culture. Caipirinha is already well on its way.